Marketing territoriale e valorizzazione del prodotto tipico locale: una ricerca nel contesto siciliano.

The aim of this study was to investigate the variables that promote and determine the choice of consumption of the product typical Sicilian food and wine sector. Specifically, two dimensions are investigated: 1) decision antecedents, indeed, the relationships among super ordinate goals are particularly efficacious in the formation of beliefs and attitudes in consumer choices; 2) post-purchase behavior, or the variables that may favor the intention on the part of the consumer to buy again the typical Sicilian products. The study involved 150 people, consumers or connoisseurs of food and wine typical Sicilian (84 women, 66 men). The results show us that mainly the typical Sicilian products (food and wine sector) are chosen mainly because consumers claim to assert their choice through their own cultural identity Sicilian and that the reason for which will come back to buy them is that they are easily available in every which time they wish.