Hypersurfaces with vanishing hessian via Dual Cayley Trick

We present a general construction of hypersurfaces with vanishing hessian, starting from any irreducible non-degenerate variety whose dual variety is a hypersurface and based on the so called Dual Cayley Trick. The geometrical properties of these hypersurfaces are different from the series known until now. In particular, their dual varieties can have arbitrary codimension in the image of the associated polar map.