The Italian contribution to the marketing literature

The purpose of this study is to describe the contribution of Italian scholars to the international literature of marketing, and to identify the intellectual structure of Italian scholars’ production, by mapping the co-authorships network and the main researched themes. Results highlight that Italian marketing scholars significantly intensified their productivity in the last ten years from different viewpoints. There has been a growing process of internationalization, a grownup of articles published by multiple co-authors in journals with higher impact factor, and a better performance in terms of citations of Italian papers compared to the international average. These results are all positive signals of a dynamic and developing community.