Implementing Energy Efficiency Measures (EEMs) in residential buildings is one of the most effective ways of decreasing household energy consumption. The present research adopts an extended version of the Theory of Planned Behavior â which includes attitude, subjective norms, perceived behavioral control, and environmental concern â to investigate the antecedents of householdsâ intention to adopt and willingness to pay for EEMs. The research was conducted in a Southern Italian region that has intensively promoted the adoption of renewable and energy-saving technologies. The results show that attitude is the main determinant of householdsâ intention to adopt and willingness to pay for EEMs. However, subjective norms, perceived behavioral control, and environmental concern have their own positive effects based on the income level, education, and age of household subgroups. The results have practical implications for companies and policy-makers interested in promoting EEM adoption and encouraging sustainable development.

Determinants of Southern Italian households' intention to adopt energy efficiency measures in residential buildings

Mileti, Antonio;
2017-01-01

Abstract

Implementing Energy Efficiency Measures (EEMs) in residential buildings is one of the most effective ways of decreasing household energy consumption. The present research adopts an extended version of the Theory of Planned Behavior â which includes attitude, subjective norms, perceived behavioral control, and environmental concern â to investigate the antecedents of householdsâ intention to adopt and willingness to pay for EEMs. The research was conducted in a Southern Italian region that has intensively promoted the adoption of renewable and energy-saving technologies. The results show that attitude is the main determinant of householdsâ intention to adopt and willingness to pay for EEMs. However, subjective norms, perceived behavioral control, and environmental concern have their own positive effects based on the income level, education, and age of household subgroups. The results have practical implications for companies and policy-makers interested in promoting EEM adoption and encouraging sustainable development.
2017
Energy efficiency measures
Energy savings
Environmental concern
Theory of planned behavior
Willingness to pay
Renewable Energy
Sustainability and the Environment
2300
Strategy and Management1409 Tourism
Leisure and Hospitality Management
Industrial and Manufacturing Engineering
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.11769/606031
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